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What I’ve Learned Lately About Google or SEO from SUE

You can’t wait for Google to find you.

All the keywords, optimization, and fresh content sure helps but I’m an impatient person.

Lame metaphor to follow:

Imagine you’re at a cocktail party with all of the big names and every one of your competitors.   King Google is in the far corner chatting away with Seth Godin, Guy Kawasaki, Jeff Bezos, and ignoring John Donohoe.  What are my chances of being seen in this crowd?  Slim to none and, yeah I’ll say it, slim just left town.

There is a way to be seen that you may not know about.  Given the above scenario, I’d rather saunter up after a few cocktails and slip King Google my business card than wait for him to look at me across a very crowded room and size me up to see if I’m potentially worthy of a chance to pitch my products and blogs on his site.

Here’s what I’m getting at.

A while back I submitted every web address I own (there’s more than a few BTW) to Google.  Here’s this tiny little blog that I neglect regularly and don’t do nearly enough with on Page 1 out of 809,000 results.  This surprises me most of all because there are many larger “internet moguls” than I.  Many that were totally serious about using the title to describe themselves too.  Look down.  There’s John Chow…  :-)

Page 1 on Google

Here are my various business personas that come up when I type in “vintage around the clock.”

Page 1 on Google for my various business personalities – eBay, eBid, eCrater, eTcetera.  Out of 552,000 results.

I checked my other pages, blogs, and personas and they ranked well too.

“So what?  Big deal. Google’s not everything. “, you’re thinking.  You’re right.  They’re not.  But they’re something.  And they’re free to submit all of the pages, blogs, and stores that you want.

Did you know that it’s simple to submit your URL directly to Google?

If you’re impatient like me, just go here and give Google all of your business and blog sites.  Every last one of them.

What’re you waiting for? Down that appletini, push the big guys out of the way and head over to the King and introduce yourself.  It’s possible on the internet.  Don’t try this at your next mixer though.

More SEO tips to follow soon.  I’ve been working on all kinds of fun stuff.

What are your favorites ways to get seen at the top of the search engines?

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Jello Goodness

What is it about vintage cookbooks that I love? Let me count the ways.

1927 Jello recipe booklet

I know I’m not alone. I’ve sold a lot of these types of booklets to fellow foodies who understand that these recipes are classics and were meant to be kept, cherished, passed on, and best of all, MADE and eaten!

This was the last thing I listed today.  Of course I had to leaf through and check out the recipes inside.

What do you think we’re having for a snack tonight about halfway through The Biggest Loser? That’s right.  Strawberry Jello!

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Vacation Clarity

I finally took a week off from listing and from work in general.  I haven’t done this since I started this full-time two years ago.  Will definitely be doing this again soon.  Not only is it good to get away from the daily grind but some time away gave me some clarity of thought that’s been missing for a while.

I didn’t take a week away from ALL work, just the listing, blogging (not a lot of that was getting done anyway), and basically spinning my wheels tweaking listings.  My orders were still shipped every day and all Best Offers and customer inquiries were handled daily.

Originally I thought that one hour a day would be sufficient to handle all of the above.  Wrong!  The first thing that I realized was that my shipping is taking me way too long for the amount that I have.  Whether it’s my level of distraction while doing shipping or the disjointed way I do it that’s the problem I’m not sure.  It does need to be streamlined however.

After a few days of sun, fun, non-business reading, and garden daydreaming, the brain fog lifted and some business issues that needed work came to light.

  • As I said above, my shipping needed to be streamlined. I had already gone back to using Endicia exclusively.  For some reason about a year ago I started using PayPal shipping.  Blech!  Don’t know why I waited so long to go back to Endicia but I finally did.  It’s so much easier and faster.  No one has ever been able to tell me why PayPal doesn’t do First Class International shipping either.  That’s a mystery I guess.  Goodbye PayPal shipping.  I don’t miss you.
  • Double (triple) listing on multiple venues needs to be stopped immediately.  This is the main reason for my spinning wheels and causes too much confusion.  I have a pretty good idea now (after years of doing this) which venues are best for which items.  Pick one and list it there.
  • My days of selling new products are soon over. This was never the avenue that I wanted to go down and just because there are products nearby that I have access to does not justify (at this point) selling them.  There are so few new products that I can be competitive and stay within my formula of getting at least 250% of what I pay for an item.  Any seller knows that a margin like that is best found in used, or in my case, vintage products.  A better reason to stop selling new products? They don’t excite me. My thrill of selling a Made in China widget just because I can is minuscule in comparison to the joy I get from selling that unique, hard-to-find collectible to just the right collector who was ecstatic that I offered it.  Trust me.  This happens frequently.  And I love that part.
  • My eBay listings need to be reviewed daily for possible ending and re-listing on another site.  I’ve been doing this more often and will now be doing this task daily.  EBay fees are not in proportion with what I currently earn there and some fee-trimming is overdue.  I have Amazon, Etsy, Bonanzle, eCrater, to list on and will be trying ebid.net.
  • I get too many emails. I’ve been sifting through my Inbox during my vacation week and unsubscribing to just about everything.  My favorite blogs have been moved to Google Reader and I have bookmarks for all the rest of the sites that I like to read.  I do NOT need most of the emails that I get.  The necessary work emails are more than enough.
  • Social media needs to be easier to navigate – Facebook, Twitter, and the like serve a purpose personally (Facebook is my water cooler) and for business but they can become total clocksuckers.  :-)  I’ve just made lists on Facebook – an A List and B List – of my friends that I read regularly.  Everyone else I can read when I have time.  It’s not hard to be on my lists.  If you’ve had any interaction with me at all and you don’t post products all day long or Twitter incessantly, you’re on the lists.  By the way, hiding Twitter and Tweetdeck from my Wall has helped clean it up immensely.  I recommend it to anyone who’s tired of reading a status update that ends in a shortened URL.  Damn that bit.ly!  I don’t have time to click on it to read the rest!  Now I don’t see them at all. Good riddance.

Another thing that occurred to me last week was that I am a one person operation so “simplify” should be at the forefront of every major decision that I make.  K.I.S.S. (Keep It Simple Stupid) should be my mantra.  There is no shipping department, photographer, listing team, or inventory shopper here other than ME, so time is precious (isn’t it anyway?) and wasting it is not an option.  I also needed to be aware that because I am only one person, I need to stop comparing myself to sellers that have warehouses, business partners, kids that do shipping, brothers who are photographers, etc.  I am what I am. (Popeye was right.)  Stop comparing myself to others and just keep at it.  It’s for the most part supposed to be fun.  Right?

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My New Store on Etsy is Open

Since the new eBay store fees change tomorrow – in my case, auctions will go from .35 to .25 and Fixed Price format will go from .10 to .05 –  there was no incentive to list anything on eBay today.

What better day to add to my Etsy store that I created a few weeks ago?  I still have some tweaking to do but I’m pretty happy to be moving some invisible items from eBay to Etsy, which plays much nicer with Google from what I’ve read.

Here’s my new store.

I’ll be posting my results here if they’re blogworthy.  Several of my friends do very well on Etsy.  Even though nothing in my store will be handmade, every item will be vintage, unique, and quality.  Any of my ephemera, cabinet cards, photos, books, etc. that were languishing on eBay will hopefully get some new life on Etsy.  I have some prints that will go directly to Etsy since I think they’re a better fit there.

I won’t be delisting many items yet because I still hold out some semblance of hope that eBay’s new search might actually be better than the current abyssmal one I’m suffering with right now.  You never know with eBay though.  They’re such a wild card right now with their Core Search that I’m just about worn out from trying to constantly “please” their Search Gods.  Their algorithm changes with the wind and quite frankly, I’m tired.  It’s still in the back of my mind that if things remain the same as they are now, I’ll close my store and just use the 100 free auctions and also list some FP.  Move the rest elsewhere.  The deadline for that decision is three months, possible two if there’s no significant change upward.  Just typing out loud at this point.

So I wanted to share my new store with any reader that wanted to take a look.  It feels good to breathe some fresh air into some listings and also have a place to move eBay listings to.  The price is the same (.05 per month) but I suspect that the search on Etsy is WAY better since they were one of three venues that originally partnered with Google in December 2009.  On that note, I got an email from eBid.net that it’s my one year anniversary today on that venue which is one of the three also (eCrater being the third).  I’ve got so few listings on eBid (one maybe?) and I’ve done close to nothing there even though I bought their $49.95 Lifetime Membership last year – free listing for life? I think.  This is another place that I’ll be investigating closer.

How will it turn out?  Your guess is as good as mine (might be better), but you’ll hear it here first.

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When Is Free Not Free? Ask Ebay. If You Can Get Them.

I think that eBay is run by monkeys.  But let me back up a few hours.

Had a dentist appointment this morning.  Not looking forward to it.  Couldn’t put it off any longer because I lost a filling in a back tooth.  Thank you caramel popcorn…  I was a little peeved that the only day the doctor could see me was today because I was meeting friends for dinner later (I don’t get out much) and I figured that the Novocaine might still be in effect.  I was grateful for the appointment so I took it anyway.

With much dread (yes I’m being dramatic but I’m a big baby when it comes to any doctor visits) I headed to the dental office.  I arrived on time, reviewed the insurance info and was called in less than three pages of US Weekly later. Wow!  This was going well.

The hygienist looked at the tooth, asked me if I wanted Novocaine (YES!) and the doctor came in less than a minute later.  Wow again!  He looked at the tooth, asked about Novocaine (YES!) and poked around some more.

The dentist looked again and recommended an alternate route.  ”A lot of times in this situation I can just sand the tooth down a bit.  There’s no decay and I’d have to take more of the filling to re-fill it” blah, blah, blah.  I started shaking my head “YES!” and told him if that’s what he could do, do it.  We all agreed.  30 seconds later.  Done.  My my my.  No Novocaine required.  We all laughed that this was the best kind of dental visit (for both of us) and I went to the insurance desk receptionist.

The receptionist said the magical words that we all long to hear “Your insurance company will pay for all of this.  No payment is required.”  Happy happy joy joy!  I was put on a list for a cleaning and sent on my merry way.  Nirvana.  Ten minutes total.

I was so happy that my time away was so short that I stopped at the PetSmart down the road because I had printed up some internet coupons that were only good for a few days.  If you don’t know about these coupons, let me just tell you that they don’t come out often and they’re only good for a few days. Inside of PetSmart my day was about to get even better.  Almost all of the cat foods and treats that we buy regularly were on sale and my coupon was for $15.00 off of any purchase over $50.00.  We feed a LOT of cats so that’s nothing for me to spend.  My $63 purchase was just $48.  The leftover coupons were gifted to the young couple who parked next to me.  They had two toddlers and looked like they could use a break.  Maybe Fido got some extra treats today.  I hope so.

Stopped and got Frosty’s and sandwiches at Wendy’s on the way home.  It was back to work I go.  But I was avoiding something and had been for days because I just didn’t want to deal with it.

Should I deal with an eBay issue today when things in general were just going so well?  Why not? I didn’t want to ruin it but I also didn’t want to deal with them on a bad day either.

My issue stems from their Free Store Upgrade Promotion which started on January 26th.  You knew this was coming if you’re a seller too.  We all predicted that this promotion was a bit *ahem* over-advertised – something that eBay does so well, i.e.  the “New store fees are LOWER than ever” BS.  Nobody believes that.  anyhoo…  At the time of the new store promo upgrade no one believed in the FREE part either and I remember making the comment “I’ll be watching my invoices closely to see how free it is.”

On my March 15th invoice I was charged a full Basic Store fee of $15.95 plus $24.17 for the Premium store upgrade.  It’s not even April yet and ebay “promised” that there were no fees until April.  Not really.  I looked on the eBay discussion boards, which I don’t usually do, and it didn’t take long to find this thread:

http://forums.ebay.com/db2/topic/Clothing-Shoes-Accessories/Heads-Up-Check/520191014&start=0

I was also made aware of this issue in my daily email from AuctionBytes.  Here’s the link to the Letter to Ina Steiner http://letters.auctionbytes.com/cgi-bin/blog/blog.pl?/pl/2010/3/1268877033.html.

Both threads indicate that eBay Customer Service admitted to an error on eBay’s part and some sellers received an immediate refund.  Some didn’t.  Some received different amounts.  Odd.

As much as I dislike contacting eBay CS, I bit the bullet and finally found it again (it’s not easy BTW) and did the Live Chat option as I’ve done before.  I dislike the phone, the Muzak, the eBay propaganda, the on-hold-forever-while-my-ear-sweats thing.  Live Chat is direct to the point and I can work while I wait.

And wait I did.  Initial wait was about 20 minutes.  Explained to the rep about the charge and after a few vague stabs in the dark she informed me that I would have to be transferred to “Stores” for an answer.  Ok.  Not sure why I didn’t get there originally because ‘Store’ was in my search query but whatever.  Now I’m in a line of 8 people in queue.  Longer wait.  Finally in.  I explain again.  Was told that the store fees are charged a month ahead.  OK.  That makes sense but why wasn’t the Basic fee pro-rated at the same time since the Premium rate was easily pro-rated to be tacked on.  She couldn’t answer that and just kept telling me that I would be getting a $7 credit.  Next month.  Why next month, I asked?  Why not now?  Couldn’t get a straight answer.   I attached a link to the EBay Discussion Board where sellers were talking about their immediate credits and were being told about eBay’s admitted error.  I mysteriously got transferred mid-sentence and the transfer got cut off.

I was now back to the beginning.  In a queue as if I had never called.  Waiting.  8th in line again.  Now I was in this just to see what would ultimately happen.  Would they give me a credit?  Was there a better explanation?  Would I just hang up and get some productive work done?  What do you think happened?

After I was “in queue” for another 20 minutes, another rep came on and asked (for the 3rd time) for my ID and name.  I gave it to her and told her she was the fifth person I had waited for.  She advised me that there were “system issues” and apologized.  I told her that it wasn’t her fault.  My issue was detailed again.  She was nice and helpful and tried to explain again that the Store fee was billed in advance and pro-rated and that the credit will be issued next month.  I really do understand that part (now) but I still had to ask her why the credit could not be processed this month since there was no problem pro-rating the fee this month.  Her answer was basically “I’m sorry but I can’t issue a credit but if you’d like to talk to Store Billing (or something like that) they may be able to give you one.”

Seriously.  This was when I gave her the link to the Discussion Board.  No answer other than “Would you like me to transfer you now?”

I let her transfer me because this game just wouldn’t get any more fun if I couldn’t get in line one more time.  Now I was 17th in line.  Whoops!  Disconnected.  Back to the eBay Live line that I started with.  This is where the game stopped.  Two hours later.

Yes I’m being charged for a Store and a Half this month.  I shouldn’t, but I will take their word that I’ll get some sort of credit next month.  No one at eBay can explain to me why they have no problem charging an additional fee this month and expecting me to wait until next month for a credit.  That’s the eBay we’ve all come to know.

We all know by now that when they say it’s FREE it’s really not, and when they say that the new fees are lower, they’re really not.  I’ve never been an eBay cheerleader, but I’ve also never felt so adversarial toward them as I have this last year.  I totally understand sellers that walked away.  I almost walked years ago when virtually overnight eBay bulk-changed all of my 1500 book listings to “Acceptable” condition also known as “it has a cover and all of the pages but don’t expect much more” kind of condition.  ”Acceptable” condition is the lowest that Amazon will sell and is one tiny step above Piss “Poor” condition.   Some overpaid eBay executive thought that this change was somehow an improvement.  But that topic is a whole ‘nuther blog post.  If you’ve ever wondered why my “bookstore” on eBay has very few books in it, this is the reason.  I pulled over a thousand listings after my one-by-one hand-graded books were all downgraded to “Crap” condition when, in reality, they were “Very Good” or better.  They’ve been selling quite nicely on Amazon over the years which is where all of my books are listed.

This is turning into War and Peace and “I hate eBay” which was not my intention so I’ll stop here.  I don’t “hate” eBay.  I just don’t trust them.  I don’t feel that they are in any way looking out for sellers, and I do my very best to avoid the drama, their customer service, and their discussion boards.  I really like to sell there and will continue.  But I’ll be looking over my shoulder, adding up my invoices, tweaking all of my listings, and complying with their ever-changing rules.  As long as the bottom line makes all of the trouble worthwhile.  Right now I’m on the fence.

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Another Amazon Top Out of Stock Products Report – Just For Kicks

Since I sell products there, Amazon sends me a weekly out-of-stock report to let me know what customers are looking for but couldn’t find there.  Amazon hopes that I’ll rush right out and find all of these products so I can make us both a small fortune.  That would be the smart thing to do, right?  Instead I always read this report for sheer entertainment value.  Then I delete it.

The way I see it, this list is a microcosm of our society’s buying habits.  Our society scares me.

These customers were so desperate to get these listings that they went to the trouble of putting themselves on a waiting list.  Not a bad idea.  Except that when I think too hard about it, I can’t understand why there would be a waiting list for Me and My Likker (A Revised Edition) .  This was listed in my last Out of Stock report post which was about 6 months ago.  Not only is it still on the waiting list but, according to Amazon, there were many recent customers added to it.  Contrary to popular opinion, hillbillies can read.  Apparently there’s internet in them thar hills too.

People fascinate me almost as much as these lists.  Here’s an example of what I can only guess is a popular activity since this book is sold out and buyers are waiting impatiently to get their hands on it, among other things. 101 Sexy Dares has one copy available at $399.99 or, if you’re smarter than the average dumb person, you’d buy the Kindle version for $14.27 plus the Kindle for $259.99 and still be ahead.

I’m hesitant to admit in writing that I might just find this book hysterically funny:  Cyanide and Happiness: I’m Giving You the Finger.   I’ve never been easily offended and the more unpolitically-correct, the better.  Now if I had just known about this book and it was sitting on my shelf right now, I could cash in BIG.   But I guess my adult serious side has now surpassed my formerly- juvenile sense of humor because I’ve never heard of this comic book and will probably never see it on This Old House or Antiques Roadshow.  Guess I’ve aged.  Boo.

The Olympics is surely the cause for the run on this book: When I Grow Up I’m Going to Be a Hockey Star .  How did Wayne Gretzsky or Bobby Orr succeed without this one?

This book has nothing to do with pins that say cool things.  It’s about a magazine that was published in 1950 for less than a year.  And people are still lining up to get the reprint.   Best of Flair is definitely something to look for at your next estate sale.  This one will net you a few lobster dinners if that’s your thing.

Last one for today.  Did you know that you can get certified to be a PMP?  There’s an exam and flashcards are available for study.  Just not right now on Amazon. Flashcards for Passing the PMP Exam is possibly something that my husband could use because he’s a PM.  He doesn’t use the title PMP because he’s not certified.  Or maybe because it just sounds stupid.

On a somewhat serious note:  Silliness was in order today due to a variety of sucky events over the last couple of days beginning with a funeral for a childhood friend and (hopefully) ending with some crappy business issues.  More silliness may be required.  Forewarned is four-armed.  sick  ;-)

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